Yellow question mark glowing amid black question marks on black background. Horizontal composition with copy space. Q and A concept.

IT ALL BEGINS WITH “WHY”?

by Questions

Why. Why?
As short as that question is, it’s a broad one. With your “why” in place, Your Vision intact for your
In business ‘why’ forms part of the Golden
comp any, and making your way to the top remember that you
Circle Theory, which also consists “What”,

WHY = PURPOSE. cannot arrive there alone or without help.
“How”. Simon Sinek founder of The Golden
WHY DO YOU DO WHAT YOU DO?
Circle Theory, believes that If a company,
WHAT’S YOUR JUST CAUSE? WHAT TEAM makes the difference. Just fight to build your team with
can embody all three components of The
DO YOU BELIEVE IN? people that believe in what you believe in, people with
Golden Circle within their main course of
common set of values and beliefs and trust will emerge and
action, then they are most likely to succeed
Passion cannot be your purpose in starting a you will be o n par to success. TRUST IN TEAMS
and achieve their mission. But it all begins
business cause remember passion is a result F ind your why. Find your vision. Build your
with “Why?”
of fulfillment and not something you are Company /Organization on solid foundation by taking the

born with, if you work for what you c components of the Golden Circle of vital importance so that
In business sense, “Why?” is the founding
believe(why) in that’s passion, and if you when going through the most, Your Why You Do What You
question one has to ask himself when ready
work in something you don’t believe in, you Do Kicks In Drives to Continue Pushing Forward.
to embark on his business quest.
bring desolation upon you r quest . What’s Your Why ?

pexels-mali-maeder-54257

MARKETING

by Marketing

“Sow a thought and you will reap an action. Sow an act ion, reap a habit. Plant
a habit and you will harvest character. Sow s character and you will reap a
destiny.” – Chinese Proverb.

IS YOUR WORD OUT?

‘THERE IS NO LUCK, ONLY GOOD
MARKETING!’

‘THERE IS NO LUCK, ONLY GOOD
MARKETING!’

Have a notepad and pen in hand as this is
going to be a detailed article on marketing,
it’s imperative to get this right.

Marketing is one of the cornerstone that one
has to lay in order to have a successful
business. You have to let people know that
there is a new kid on the block, make your
mark. Reach Out to your customers, as the
saying goes, ‘you have to go, where your
customers are, not wait for them to come to you’.

Which then brings up two factors that you
should always keep in mind, when having to
go to your customers:

Firstly, understand Human Psychology,
understand more especially in perspective
with your offered service or product,
Retailing as this will help you to master or
know general marketing.

Secondly, know who is your perfect/ideal
customer is, know how to describe your
perfect customer, without including the services and products that you offer, by services and products that you offer, by doing that, it will help see where you need to direct your efforts into when creating your marketing campaign this includes knowing the demographics and Psycho-graphics. Grasp hold of these two factors and this will help you in getting the word out there. In the most effective and efficient way to the desired people.

FOOD FOR THOUGHT

How are you to re-invent your business to seize the opportunities given by the 4 Industrial Revolution? Cause
if you can’t make the most out of it, how will you survive the 5 , the 6 Industrial Revolution without
innovation?
“THE SECRET OF CHANGE IS TO FOCUS ALL YOUR ENERGY NOT ON FIGHTING THE OLD,
BUT ON BUILDING THE NEW. ” – SOCRATES