“Sow a thought and you will reap an action. Sow an act ion, reap a habit. Plant
a habit and you will harvest character. Sow s character and you will reap a
destiny.” – Chinese Proverb.
IS YOUR WORD OUT?
‘THERE IS NO LUCK, ONLY GOOD
MARKETING!’
‘THERE IS NO LUCK, ONLY GOOD
MARKETING!’
Have a notepad and pen in hand as this is
going to be a detailed article on marketing,
it’s imperative to get this right.
Marketing is one of the cornerstone that one
has to lay in order to have a successful
business. You have to let people know that
there is a new kid on the block, make your
mark. Reach Out to your customers, as the
saying goes, ‘you have to go, where your
customers are, not wait for them to come to you’.
Which then brings up two factors that you
should always keep in mind, when having to
go to your customers:
Firstly, understand Human Psychology,
understand more especially in perspective
with your offered service or product,
Retailing as this will help you to master or
know general marketing.
Secondly, know who is your perfect/ideal
customer is, know how to describe your
perfect customer, without including the services and products that you offer, by services and products that you offer, by doing that, it will help see where you need to direct your efforts into when creating your marketing campaign this includes knowing the demographics and Psycho-graphics. Grasp hold of these two factors and this will help you in getting the word out there. In the most effective and efficient way to the desired people.
FOOD FOR THOUGHT
How are you to re-invent your business to seize the opportunities given by the 4 Industrial Revolution? Cause
if you can’t make the most out of it, how will you survive the 5 , the 6 Industrial Revolution without
innovation?
“THE SECRET OF CHANGE IS TO FOCUS ALL YOUR ENERGY NOT ON FIGHTING THE OLD,
BUT ON BUILDING THE NEW. ” – SOCRATES